Hey, I'm Nick
Organic Strategy & SEO Consultant
11+ years industry experience, specialising in SEO and content for SMEs and large enterprises.
End-to-end organic growth strategy built around commercial opportunity and tailored towards real-world implementation.
About Me
I help businesses drive incremental revenue through multi-platform organic search
I’m a straight-talking strategist with 11+ years’ experience in organic search, rooted in SEO, content, and digital PR – focused on driving performance where it matters, when it matters.
There’s no off-the-shelf route to organic success. Cookie-cutter strategies provide limited long-term value. I build strategies grounded in a clear understanding of business, goals, product, and internal workflows.
Every business journey is unique.
My role is to deeply understand your goals and organic landscape, uncover real opportunities, and deliver measurable performance strategies – built for execution and tailored for sustainable, organic growth
Commercially focused
Client-centric
Detail-oriented
Services
Bringing clarity to the chaos
Organic search doesn’t have to be complex. The services I offer are rooted in simplicity and aim to help brands succeed with clear strategy and practical optimisation.
Organic Growth Consultation
Multi-platform strategies built towards real-world implementation
- Opportunity & SERP analysis
- Competitor benchmarking
- Multi-platform organic media planning
- Roadmap & strategy build
- Ad hoc consultation
SEO & Content Strategy
Reach you’re audience in the right places with content that influences humans, AI and traditional search
- Search-first strategies based on intent and competition
- Scalable content plans for the full funnel
- Optimisation of existing content to lift performance
- Roadmaps that fit your team and workflows
AI Search / LLM Strategy
Getting your brand visible in AI generated responses, be that in Google, Chat GPT, Claude or Perplexity
- Entity and structured data analysis to increase AI visibility
- Optimisation for AI-generated answers (Google SGE, ChatGPT, Perplexity, Claude etc.)
- Brand presence audits
- Strategy development for LLM-ready content and multi-modal assets
Auditing & Optimisation
SEO audits that get to the heart of performance issues and organic media audits that unlock strategic gaps
- Full-scale technical SEO audits with prioritised, actionable fixes
- Content audits to assess performance gaps and cannibalisation risks
- Organic media audits across Social, LLM and owed platforms
- Clear implementation roadmaps aligned to your internal workflows
Training & Enablement
Unlocking and maintaining long-term growth within your business through stakeholder engagement, team empowerment and organic advocacy
- Tailored training for teams and stakeholders
- Live sessions on SEO, AI and content performance
- Custom playbooks and templates
- Ongoing mentoring to build internal capability
My Work
Strategies, that delivered.
Projects that turned strategy into measurable growth.
The Challenge: Ahead of the World Cup, Sports Direct had slipped on the critical “England football shirt” keywords.
The Strategy & Result: By deploying a multi-faceted approach – combining keyword opportunity analysis, relevancy-led PLP optimisation, and a hyper-targeted internal linking strategy, the client jumped into Position 1, decisively outranking the official England store itself.
The Challenge: Cardfactory needed consultation for the discreet shutdown of their sister site, Getting Personal, focusing on retaining maximum SEO value and preventing traffic loss during the process.
The Strategy & Result: We executed a fast, precise migration focusing on stakeholder alignment and meticulous URL mapping. By creating a dedicated GP landing page and strategically redirecting valuable legacy pages, we drove a significant 156% increase in organic visibility post-migration.
The Challenge: The primary goal was to isolate and prove the incremental value of Digital PR link acquisition, shifting the focus from simple correlation to concrete, measurable causation.
The Strategy & Result: We developed a Target vs. Control segmentation model for strategic URL targeting. This rigorous methodology allowed us to isolate and measure the precise performance lift from link acquisition, delivering the business case to secure a digital PR investment and subsequent organic growth.
Testimonials
Client & colleague feedback
Nick's one of the best & most seasoned organic strategists I've had the pleasure of working with. He's got an uncanny ability to find & drive commercial growth. He can both zoom out for the big picture strategy stuff, and also deep-dive to unpick technical problems, often unlocking lucrative headroom quickly. It’s a skillset that translates anywhere - delivering results for everyone from early-stage start-ups to global mega brands. If you get the chance to work with him, do.
Nick was an invaluable source of strategic advice and guidance for me across a number of key projects. His methodical approach is something I continue to adapt and use to this day. I would recommend Nick to anyone looking to steer their SEO strategy in the right direction.
I worked with Nick at two separate places (Monsoon & Selfridges), he is super passionate about all things SEO related and it shows through the level of reporting, enthusiasm, technical ability and insight offered on our account. He really helped turn around our channel and is a real expert!
Contact
Up for a chat?
Drop me an email and i’ll follow up to schedule an intro call.